![]() ![]() The new year and “Project Runway: All Stars” season six came and still no word. “Project Runway” season 16 was in the middle of airing at the time, and far more concerned about contestants cheating that the crisis engulfing the head of its production studio. The fashion was there if you turned your head and squinted a little, but increasingly it took a backseat to the drama. In 2016, with season 14’s finale bringing in ratings in the 2.5 million range, Lifetime renewed all three successful versions of the franchise through to 2020, including “Project Runway: All Stars.” Still, while some fashion purists turned away, the formula continued to work. In the Bravo years, most challenges occurred over two days or more on Lifetime, contestants were sometimes not even given 10 hours. (Lifetime is owned by A+E Networks, which is in turned owned by Disney.) Contestants also got less time to work. But at Lifetime this trend accelerated, with everything from Disney entertainment brands like Marvel or luxury cars getting promotion. There were always sponsored challenges on Bravo, some of which cross-promoted shows owned by parent company NBCUniversal. The show also started to feel more and more like an ad. ![]() Lifetime filmed when convenient for the network, sometimes leading to over half the cast getting to show “collections” at Fashion Week. Previously, it had been timed so the penultimate episodes coincided with New York Fashion Week and the debut of the Spring collections only the last few designers would present collections. The first, most glaring change involved the scheduling of the premiere. The move to Lifetime - prompted by its success and Weinstein’s belief he could get more for it elsewhere - changed the way the show worked. ![]()
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