![]() We’ll have to wait and see whether the release of the new Raleigh Chopper will stimulate further success across the different sides of the business. Kidger says the electric bike market isn’t growing at the rate Raleigh would like it to, but it’s still double the size it was in 2019, and Raleigh has seen “some real successes over the last five or six years in that market”.Īs an indicator of this success, the Financial Times reports Kidger estimates Raleigh’s share of the UK’s electric bike market to be around 5 per cent and that Raleigh made a pre-tax profit of £2.82m on sales of £74.5m in 2020. Recently, it released the Raleigh Modum, a folding e-cargo bike. It has been adapting to the cargo and electric bike market for a number of years, with ebikes becoming a core part of its business in 2018. The brand was bought in 2012 by the Accell Group, one of the biggest electric bike manufacturers and brand owners in Europe. Kidger says ebikes provide an opportunity for Raleigh to expand: “We’ve identified that as a real growth area for the business, and we’ve pivoted Raleigh into that emerging market,” says Kidger. Kidger hopes the Chopper will appeal to people’s hearts and minds. “Electric bikes are the single biggest benefit to a lot of the challenges the UK faces at the moment, in terms of congestion charges, and net zero and sustainability targets that have come in,” he says. In turn, Raleigh’s electric bikes provide practical solutions to facilitate this move to more frequent cycling, and Kidger suggests they could help people take kids to school, replace a second car and help with wider issues. Raleigh Vintage Bikes All Auction Buy It Now 248 Results Brand: Raleigh Gender Wheel Size Frame Size Condition Price Buying Format All Filters Raleigh Professional Bicycle 500.00 0 bids 280.00 shipping 6d 21h or Best Offer Vintage 1984 Olympics Raleigh Team USA Road Bike Frameset 199.00 45. 1970s Raleigh Chopper Bike Illustration Tee Essential T-Shirt. Kidger says this is where releasing heritage models joins up with the more modern side of Raleigh’s business: electric bikes.īy pulling on the hearts and minds of people in evoking the heritage of the brand through bikes such as the Chopper, Kidger hopes Raleigh will convince people to cycle more. High quality Raleigh Chopper-inspired gifts and merchandise. ![]() Kidger says the Raleigh Chopper created a “movement” in the 1970s, with the bike encapsulating a sense of joy, freedom and fun.ĭesigning a new Chopper, which so closely resembles Choppers of old, is a way for Raleigh to help people rediscover what Kidger calls the “contagious joy of cycling”. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.Lee Kidger says Raleigh wants people to rediscover the “contagious joy of cycling”. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier. If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice. ![]()
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